I stumbled upon FashionOne.com, and got to know that Marc Jacobs Beauty makes it's Instagram shoppable.
The tool helps you shop its beauty products based on your Instagram 'likes.' You no longer need to browse the online store for something you've spotted on the brand's Instragram feed. You just sign up with the new service with your Instagram handle and email address, and receive a weekly email with every product you've liked on the brand's Instagram account (as long as it's tagged with the #shopmjb hashtag).
A new way of shopping that I think will catch on.
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