Dear Brands: Here's How to Avoid Screwing Up on Social Media

I stumbled upon this article over at Mashable.com. We all can learn from it.

"Shame on you, AT&T." "Very tasteless." "Pathetic."
These were not the responses AT&T expected after posting its Sept. 11 photo tribute on Facebook and Twitter on Wednesday. The company miscalculated the public's reaction to a picture, which may have been an homage to this authentically touching 9/11 Village Voice cover. The image also continued a visual motif that the brand had used in preceding posts on Facebook. Continue reading...

;) Be social and click on the icons below.