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The Guardian reports that the world’s second-biggest fashion retailer, H&M, is going to promote recycling to cut its environmental impact, boost its ethical credentials and address looming shortages of raw materials.
The company already joined forces earlier this year with Puma-owner Kering to support the start-up Worn Again which is developing a technology for separating and extracting fibres in mixed-material garments.
This time, Sweden’s H&M is launching a line of jeans containing recycled cotton next week, and will offer an annual €1m ($1.16m) prize for new techniques to recycle clothes.
Read the full article here.
Trivia:
What does H&M stand for? How do you pronounce the words? :D Find out here.
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