Condé Nast on Fashion Photography

Erwin Blumenfeld positioned the model behind glass decorated with the Red Cross symbol for this cover promoting blood donations during World War II. Photo by Erwin Blumenfeld for American Vogue, March 1945, copyright 1945 Condé Nast

“From the beginning, Mr. Nast looked for photographers to make stories about fashion,” Herschdorfer said. “He understood that quality was important. He had to seduce the readership. It was not just about documenting a dress. It was about creating a feeling and inventing glamour.” 

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